We’re always on the lookout for innovative new cat products and last month we were excited to read about the launch by Mars Petcare of a new brand of high-protein cat food (wet and dry) catering to your feline’s instinctual desires. It’s called CRAVE™
In their Press Release dated July 25, 2017, the company announced that CRAVE™ cat recipes are specifically crafted to nourish our cats through high-protein, meat-first, grain-free recipes – like the diets of their wildcat ancestors. Not only are we fans of this approach, but we also quite like their brand message in the use of the phrase ‘Satisfy their Nature‘.
This new ancestral inspired recipe provides high quality nutrients for a strong, lean body and the energy to chase. Now available at both pet specialty stores and mass retailers at a competitive price, the CRAVE™ brand makes it simple for pet owners to incorporate a high-protein, ancestral diet into their cats’ lives.
The brand promise is simple…high protein, real meat as the #1 ingredient, and no grain.
“Every dog and cat shares a connection with their wild ancestors – from their natural behaviors to their nutritional needs,” said Eric Huston, Marketing Director, Mars Petcare. “What sets the CRAVE™ brand apart is that we’re offering specialty-quality nutrition at a price designed for the masses, making it affordable and convenient for all pet owners to implement a protein-rich diet that satisfies their dog or cat’s inner animal.”
The full 2017 CRAVE™ brand portfolio includes 9 unique and deliciously tasty recipes across dry cat and wet cat food. Specifically:
- CRAVE™ Dry Cat Food: Adult Dry Cat Food With Protein From Chicken; Adult Dry Cat Food With Protein From Salmon & Ocean Fish; Adult Indoor Cat Dry Cat Food With Protein From Chicken & Salmon
- CRAVE™ Wet Cat Food: Turkey Paté; Chicken Paté, Salmon Paté, Chicken & Beef Paté, Turkey & Duck Paté, Salmon & Trout Paté
Each bag and container of CRAVE™ food is grain free, and includes no chicken by-product meal, corn, wheat, soy protein or artificial flavors and artificial preservatives. We’re giving that a two paws up! >^..^<
The packaging and serving sizes for their soft food selection are intelligent and practical. And again, CRAVE™ recipes are crafted with high-quality animal protein, real meat as the first ingredient and no grains making it an exceptional choice for quality nutrition for your special fur baby.
Check out the video below to hear first hand the CRAVE™ promise.
Did someone say contest/giveaway? Yup! * Contest however, is now closed.
The kind folks at CRAVE™ graciously donated samples for 5 lucky Purrington Post readers to win. Each of these winners received both a wet and dry sample pack of CRAVE™ cat food.
* Contest Closed
This contest ended on September 8th, 2017 and was available to residents of the United States and Canada only. To enter the contest entrants needed to submit a comment in our “Leave a Reply” section at the bottom of this page saying:
My cats name is [insert your cat’s name] He/she shows their wild side whenever…[describe the situation/circumstance when/where your kitty becomes king/queen of the jungle and describe what he/she does that mimics her wildcat ancestors]
Bonus Offer: Entrants got 2 extra entry credits if they submitted a photo or video of their cat acting like their wildcat ancestors and used the phrase ‘Satisfy Their Nature’
The 5 winners were chosen by the CRAVE™ team from all correct entries and contacted by email.
Note: The winners’ emails were provided to the CRAVE™ team in order for them to communicate and send out the samples.
[clickToTweet tweet=”It’s NEW! CRAVE™ Grain Free High Protein Cat Food is based on the Diet of Your Cat’s Wildcat Ancestors. Learn More. ” quote=”It’s NEW! CRAVE™ Grain Free High Protein Cat Food is based on the Diet of Your Cat’s Wildcat Ancestors. Learn More.”]
BUY CRAVE™ Cat Food
You can purchase CRAVE™ Grain Free High Protein Dry Cat Food and CRAVE™ Grain Free High Protein Wet Cat Food Trays on Amazon using these links. Head to CravePetFoods.com for more information on where to purchase.
About the CRAVE™ Brand
Every dog and cat shares a connection with their ancestors. To respect the animal inside, Mars Petcare introduced CRAVE™, a new brand of dog and cat food crafted with your pets natural desires in mind. CRAVE™ recipes are crafted with high-quality animal protein, real meat as the first ingredient and no grains. Launched in May, 2017, the brand offers high-quality, specialty products at an affordable price and accessible location. To learn more about the CRAVE™ brand and its protein-rich dog and cat food offerings, please visit Crave Pet Foods
My cats names are Olive, Rye, and Fig. They show their wild side whenever we open the treat cupboard, becoming a team of dancing howler monkeys.
I have 5 personal cats and a colony of 6 ferals I feed. This one is named sour patch. She shows her wild side in many ways. Here she is ready to ride free!! She is also an avid hunter of mice, rats and snakes
My cat’s name is Simba, and he is the miniature lion king and master in my house. Whenever there is a paper grocery bag on the floor, Simba will pounce on it and start biting and clawing it, practically destroying it in one play sessions. He also goes inside and if I drag his wand toy on the outside he claws at it and eventually makes a hole and puts his paws and even his head through the hole to get at it. A true hunter at heart!
My cat’s name is Missy. She shows her wild side whenever she sees her mouse toy. She will pounce on it, fling it in the air and attack it.
My cats name is Bella she shows their wild side whenever someone she doesn’t like crosses into ‘her’ territory. By the way, her territory is the kitchen sink… Which was fine until.. The sod worked out how to turn the tap on…
My cata name is Gizmo she shows her wild side by the way she stalks and hunts her prey. She is an amazing hunter in the wild and always catches her birds, chimpmunks and mice. She is amazing when it comes to sneaking up on any prey.
My cats name is Tinkerbutt. He shows his wild whenever he climbs and perches atop wall dividers that are throughout my home. He enjoys stalking the dogs and pouncing at just the right time to make them run. He was rescued as a very small kitten, by my grandkids, when his mom was killed by a car. I do my best to nurture his wild side and I encourage him to act as his ancestors.
My cats name is Charity and she shows her wild side whenever she sprints thru the house chasing her imaginary prey.
My cat’s name is Kitty. She shows her wild side whenever she attacks my legs as I walk by (which happens too often). I think she thinks I am a gazelle that she must pursue! So I say to the mighty hunter “No! No!”
My cats name is Ninja. She shows her wild side whenever she hunts my feet through the sheets.
“My cats name is Itty Bitty. She shows her wild side whenever she hunts and bats her toys around the house. She stalkes them and pounces on them just like the wild black jungle panther that she knows she is deep down inside. “
Ok here goes..we have 7 cats. My cats names are Beardsley, Icarus, Chrysanthemum, Miss Minnie, Zinnia, Creamsicle, and Lily (hes and shes) shows their wild side whenever…they play with catnip filled toys and they wrestle with them, chew on them and roll around the floor next to them.
My cats name is Daisy. She shows their wild side whenever…she sneaks up on my dog Layla, who likes to sleep in Daisy’s bed, and pounces on her to get her to vacate the bed.
I’ve spent a lot of time pondering what is the best food to feed my cats, Katie and Paige show their wild side whenever they see flies and spiders which is like watching a Greek play, they battle they siege, and they conquer
then collapse for a long well deserved nap only to wake hungry as lions devouring their food and looking for the
My cats name is Elvis! He shows his wild side whenever he plays with his favorite catnip balls and kickers, laying on his side, grasping the toy in his paws, licking, clawing and kicking it furiously! He is SERIOUS about his prey.
My cats name is Lulu. She shows their wild side whenever we go to bed. During these late night prowls of independence she stalks all sorts of prey, including our unsuspecting toes as we sleep under the covers. She fearlessly attacks anything that moves (even though her success rate at actually catching anything is a work in progress). Our little lioness, queen of the urban jungle we live in.
My cats name is Noel she shows their wild side whenever she climbs up our cat post onto the tops of our book cases where she goes wild and rolls around up there as if she were in a tree.
My cat’s name is Theodore. He shows his wild side whenever he gets high on catnip. He goes bonkers rolling in the stuff, followed by crazed bursts of running around the house, until he finally gets tired and takes a long snooze.
I would love this for my kitten. I believe this would be great for her.
My cat’s name is Peep. She shows her wild side whenever she spots a chipmunk through the patio door and pounds on it as if she’s pouncing on the chipmunk!
My cats name is Butters. He shows their wild side whenever I found the body of a frog in my living room.
My cats name are Munchkin, Precious and Jojo. They show their wild side whenever they are bored and want attention. Jojo stalks Precious and beats on whatever box she is sitting in making her hiss and spit. Munch as the alpha male and king of the hill [at age 15] sits back and watches in bemusement until it gets old- then he attacks his scratching post and falls asleep.
My cat’s name is Sugar. She shows their wild side whenever I bring out a wand toy. He leaps as high as my shoulder (and I am a tall woman) to catch the toy. He runs he rushes he scrambles and twists whatever it takes to catch his prey. Once he gets it, there is no letting go. He guards it with claws and teeth and hisses and growls at his siblings so they have no doubt about his claim.
My cats name is Lancelot, he shows his wild side by always trying be adventurous outdoor, (wile on his harness of coarse 😁) he is always so fun a energy and isn’t very vocal like most Siamese. He is a quite chirper for sure. Always being sweet and loving like his ancestors before.☺️
My cat’s name is Teddy. He shows his wild side whenever my other cat, Mollie, walks into the room. For some reason they dislike each other. Teddy will stare at Mollie and eventually will chase her. Right after the chase we hear Mollie scream like she’s being murdered. And no, he doesn’t even touch her, he jumps over her. I guess he feels like this big wild Panther ~ (He’s black.)
My cat’s name is Opi. He shows his wild side when he runs through the house with his tail straight up in the air.
My newly adopted cat’s name is Grayden. He is so chill, that he must have only gotten the genes for “lying motionless in wait” from his wild-side ancestors.
Purr Purr! I am a Cornish Rex cat and my name is My Immortal but *Immy* for short…I show my wild side when I hear my humans flip open a can of food for me and my tribe…We help our humans by meowing loudly so they hurry up with the food!! We lovvvveee to eat……We need high protein to maintain our greyhound look…
My cats name is [Mayo aka Boo] He shows his wild side whenever he is allowed outside. He loves to math the trees by clawing them. He then proceeds to to stalk prey be it bird butterfly’s or othe moving entities! He loves to prowl through bushes and climb up the trees looking quite like a white panther. He indeed believes he is the king of the jungle during these forays.
My cats names are Sundae and Alani. They show their wild side whenever they are out in the garden. Alani is an avid hunter of grasshoppers, stalking, pouncing then enjoying a tasty treat. Sundae misses the mark a bit. She is a mouse lover. Literally. She catches them, plays (very gently) with them, then lets them go. She will often bring her “friends” home to introduce them to me…
My cats names are Cooper and Zeke, and they show their wild side whenever they play with their wand toy, they go totally crazy jumping, attacking, stalking, etc. and never want to stop even after the wand is put away, they are still wound up looking for it 🙂
My cats name is Elbee. He shows his wild side whenever he spies a roll toilet paper that someone mistakenly put on the toilet paper holder. He attacks the roll in the most ferocious way, he doesn’t just spin it off the roll, no! He grabs that roll and pulls chunks of paper off that roll! Chomp, spit it out, chomp, spit it out, chomp, spit it out, until the roll is dead and poses no threat of flying off the roll and suffocating him!
My cats names are Inky and Toots. Inky shows her wild side whenever she perches on the shelf to swat at Toots as she walks by and then stalks her. Toots shows her wild side whenever she sits in her spot on the sunporch and chirps at the birds, watching their every move. Someday she will have one.
My cats name is Kit Kat and I show my wild side whenever I get new treats or toys. I love playing with the kids markers, and hiding them under the rug.
My cat’s name is Simba, the lion king in my house. He shows his wild side whenever I throw his foam ball inside of a paper grocery bag. He runs like a cheetah to the bag, jumps on top of the bag and kicks the small ball inside with his back feet and tries to grab it with his front paws. He usually has huge holes torn in the bag trying to get the ball out.
My girl, Tiki would love this !!
My cats name is KRINGLE he shows his wild side whenever anything moves,including me. He even pounces on shadows. He took over my home the first day I brought him home! But, I LOVE him❤
My cat’s names are Chester , Ryder and Little and they all show their wild side when cat nip is being handed out. They like to pounce at each other and twirl around. Usually after that, they conk out with each other.
My cats names are: Daphne, Lilly, Jasmine, Harry, Jeffrey, Benny, Jack, Lucy, Mickey and Molly. Most of them with the exception of the older ones, Jack and Lucy, go crazy at Christmas time when they get their toys and little wrapped packages of treats.
My cats are Pippy and Reesie. Reesie gets energized when I play fun music. Pippy is 14 so she just watches us.
I have two cats, Fred and Ginger- both are 11 years old and very good cats.
My cats name is Nakoma He/she shows their wild side whenever he growls and protects his food when he gets his favorite kind – he will crouch low and put his paws around both sides and growls even at me! “It’s mine!” he says.
My cats’ name are Annabelle, Ren Nekko, Yumi, Emi, and Pippa. Long-haired tortie Annabelle seems almost clinically dead, lying around like a big furry mat. Until she decides to show her wild side whenever another cat shows up outside the door, then she is our Fiercest Cat and the ‘Queen of the House’ turns into the ‘Queen of the jungle’, telling off the interlopers in no uncertain terms. Ren Nekko really believes she is Queen of the Jungle as she runs right up the side of our very tall cat tree. Zoom! Up she goes, showing the world her wild side, meowing wildly with big round eyes and laid back ears. Yumi — mistakenly, according to Annabelle — believes she is queen of the house. But when Yumi spies her friends (enemies? prey?) the Canada geese, she shows her wild side and becomes queen of the jungle, running from window to window, chattering and chirping away at the top of her lungs. Emi Babbit really shows her wild side whenever when she is playing with her stuffed toy mice (string tail included–she needs the string since she is missing her right front leg; she grabs her mice in her teeth to throw them into the air. and up the stairs. and down the stairs), the undisputed Queen of the Jungle, the Woods, the Prairie, etc., tossing those mousies high and far and wide. Pippa, despite her myriad health issues, is the sunniest, funniest, happiest, most enthusiastic little queen of the jungle there is. She is called our ‘Wild Child’. And rightly so. She shows her wild side in her cat tree. She shows her wild side in her cat tunnel. She shows her wild side whenever and wherever. No toys are safe, no toes are safe, nothing is safe from the Wild Pippa.
My cats name is Yoda. He shows their wild side whenever…By races wildly around the room, jumping from one cat tree to the other until he is king of the hill
My cat’s name is Simon and he shows his wild side every time I go to feed the birds outside. From indoors he gets to watch Wild Bird TV!
My cats names is are Moko, Arata, and Kotoha. Kotoha is a former feral cat – I found her when she was just two weeks old and bottle fed her until she could eat on her own. She’s now a beautiful, happy, healthy one-year-old cat. Kotoha shows her wild side whenever she gets her paws on her favorite toy(s). She never had to hunt for herself, but she acts like she’s hunting when she plays. When she’s tired, she curls up with me and takes a long nap!
My cat’s name is Mimi. She shows their wild side whenever she starts playing with her kitty stick and rabbits foot. Once finished, Mimi sits regally on the floor and demands a brushing! Mimi is definitely queen of the jungle!
qwanaouk would love this cat food cause shes always looking 4 something new 2 try
My cat Pipsqueak show her wild side when she tries to get the red laser dot. Runs up and down the hallway like crazy!! I eventually put the dot on her mouse toy so she can show off her “kill”.
Broncho is a great watch cat and shows his wild side as he playfully stalks our guests. If they put up with his antics he will lay down and let them pet him. Ha Ha.
Hi, my cats name is Tarzan since he was born in a very wooded area in Pennsylvania. He shows his wild side when we play with his “bird on a fishing pole”. He can easily jump about 3ft into the air to catch the bird.